November 8, 2009

SoCal Connected does a story on the LA food truck movement

One Comment on “SoCal Connected does a story on the LA food truck movement

Kylie Garrett
June 1, 2010 at 3:20 pm


On behalf of the recently unveiled spirit, Familia Camarena Tequila, I am proud to announce the launch of our Camarena Taco Truck – the first mobile food truck of its kind, which will kick off a summer of free tequila-infused tacos at all of the hottest corners in Los Angeles on June 2nd. As a member of the local media community with an invested interest in all of the latest taco and food trend news in L.A., I have included a press release (pasted below) detailing all you need to know about this very exciting launch. For more information, don’t hesitate to call or email (415-346-2929;

In addition …

With all the excitement building for our tequila launch in California and our Camarena Taco Truck launch in L.A., we couldn’t think of a more appropriate excuse to throw a PARTY. On June 6th, we will be hosting a private party in which you and members of the local L.A. media community, as well as several lucky consumers are invited to taste Familia Camarena Tequila first-hand, as well as preview the Camarena Taco Truck and all of its delicious tequila-infused creations. In addition to Latin beats from KCRW’s DJ Raul Campos and a tequila bar featuring Familia Camarena Tequila, local chef, Sevan Azarian (Recess Eatery in Glendale) will be on-hand providing live cooking demonstrations of the four recipes he designed specifically for Familia Camarena’s taco truck takeover of L.A. this summer.

The truck will launch on June 2nd with stops planned in Santa Monica and on L.A.’s Sunset Strip and Miracle Mile. The launch party will take place on June 6th from 2:30 p.m.-5:30 p.m. at High Profile Productions in Culver City and will offer a more exclusive, intimate opportunity to **taste the tequila**, learn more about the truck, meet the chef behind the recipes and experience Camarena Tequila-infused tacos first-hand. Conveniently located less than a mile away from L.A.’s Taste of the Nation event at Media Park in Culver City, also on the same day, we hope that the Camarena Taco Truck Launch Party will serve a fun and exciting way to cap off your weekend. For the official invitation, please email me. To register, please visit,

Thank you for your interest and I hope to hear from you soon.

Very Best Regards,




Kylie Garrett

Calhoun & Company Communications
(415) 346-2929



Familia Camarena Tequila spices up the streets of L.A. with a summer of free tequila-infused tacos

LOS ANGELES, Calif., May 20, 2010 – Less than three months following the official launch of Familia Camarena Tequila in California, the 100 percent blue agave tequila takes the taste of Mexico to the streets with a mobile taco truck blitz across Los Angeles, California. Featuring free Familia Camarena Tequila-infused gourmet tacos created by local chef, Sevan Azarian, the two-month Camarena Taco Truck tour kicks off June 2. With 120 stops planned along the way, Angelinos will have the opportunity to enjoy the Familia Camarena Tequila taco truck experience at this summer’s hottest venues, events and nightclubs from the Santa Monica Pier to the Sunset Strip and beyond.

Chef Sevan Azarian, alum of L.A. catering darling Patina Group, former chef to funnyman Adam Sandler and current owner and chef of Recess Eatery in Glendale said, “I am thrilled to work with Familia Camarena Tequila on such an extraordinary and creative project. The opportunity to infuse my own personal imagination with the authentic flavors of Mexico’s agave spirits is an exciting challenge that I am honored to share with the local L.A. community.”

The Camarena Taco Truck will be on the road during the months of June and July making daily visits to various locations throughout L.A. and the greater surrounding area. To find out where the Camarena Taco Truck will be next, visit, which will feature live feeds from Familia Camarena Tequila’s Facebook page,, and Twitter,

About Familia Camarena Tequila

A legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico’s most prestigious tequila districts. Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand. The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels. Domestically imported by Alto Spirits LTD, Familia Camarena Tequila is currently available in California and Nevada. For more information on Familia Camarena Tequila, visit

Editor’s Note: The URL links listed in the release will go live on June 1, 2010. For inquiries about the Camarena Taco Truck schedule or copies of Chef Azarian’s Familia Camarena Tequila-infused recipes, please contact Kylie Garrett,


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